• The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained Krewe Central's prior approval.  
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.  
• Advertisements cannot resemble KreweCentral.com content.  
• Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from KreweCentral.com visitors without their knowledge.  
• Advertisements associated with politics will not be accepted. 
• Advertisements cannot contain graphics that simulate interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing.  
• Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.  

3) Krewe Central, in its sole discretion, reserves the right to reject any creative for any reason.  

• must be initiated by user click 
• must include a clearly labeled button or link to stop audio 
• audio clips cannot loop

• GIF, JPG creative require a lead time of two to three business days, upon receipt of creative, for review and implementation. 
• Rich Media and third party creative require a lead time of five to seven business days, upon receipt of creative, for testing and implementation. 
• Krewe Central has established these lead times to ensure that sound technical creative are delivered to our users. While Krewe Central strives to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address and resolve creative issues before implementation. Lead times may be extended if significant or numerous issues must be resolved before implementation.

• After clicking on any ad unit, users must be able to return to KreweCentral.com by clicking on the browser's back button. Any destination URLs that result in a trap door effect (i.e. the user cannot return to KreweCentral.com by clicking the browser's "Back" button), are not permitted.  
• User clicks cannot launch stand-alone video/audio players or otherwise display content outside the standard browser window.  
• User clicks on ad creative may not result in the launch of multiple browser windows. 
• Ad creative cannot launch windows when served. 
• Ad creative can launch a new browser window upon user click.

• Up to ten total creative may be submitted for each targeted placement  
• Up to five rich media creative may be submitted for each targeted placement

1. Advertiser's advertising environment must be appropriate in the context of KreweCentral.com on which Advertiser's advertising content shall appear. The Advertiser's site must include a privacy policy that is clearly posted.  

 

2. Krewe Central must approve all advertising content prior to posting on KreweCentral.com, in Krewe Central's sole discretion. Once advertising content has been posted on KreweCentral.com, Krewe Central shall have the right to remove previously approved advertising content from KreweCentral.com if Krewe Central later determines that Advertiser's advertising does not meet Krewe Central's standards. 

3. Below are guidelines regarding advertising materials.

 

• The advertising content must be clearly identifiable as an advertisement. 
• The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained Krewe Central's prior approval. 
• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like. 
• Advertisements cannot resemble KreweCentral.com content. 
• Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from KreweCentral.com visitors without their knowledge.
• Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing. 
• Audio Events:
• must be initiated by user click
• must include a clearly labeled button or link to stop audio
• audio clips cannot loop

• Additional specifications that amend or supercede these general guidelines may apply for individual ad products.

• Direct business competitor of Krewe Central, Inc.  
• Unauthorized or unapproved use of Krewe Central's creative assets (such as, talent, logos, characters, etc.)
• Gun advertisements (firearms, bullets, etc.)  
• Pornography advertisements (sex sites) 
• Potentially slanderous or libelous content  
• Bad language, body parts, proxies for bad language (i.e., X@#%!)
• What may be considered inappropriate and will be reviewed on a case-by-case basis:
• Involves an advertiser in a category where Krewe Central has previously granted exclusive rights to another party  
• Unreasonable or highly unlikely product or service claims  
• Double entendres  
• Tobacco advertisements (cigarettes, cigars, pipes, chewing tobacco, etc)  
• Illegal drug advertisements (marijuana, etc.)  
• Graphic violence In addition to Krewe Central's terms described herein, the terms of the applicable Advertising Agreement, including the Specifications and Submission requirements, apply to each such insertion order. All sponsorship sweepstakes sites shall include an "opt-out" box adjacent to the entry fields.